Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
What you’d do
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Suggest specific product purchases to meet customers' needs.
- Research or investigate products to be presented to prepare for demonstrations.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Skills that matter
- Active Listening
- Speaking
- Persuasion
- Reading Comprehension
- Service Orientation
- Complex Problem Solving
How to get there
Little to some preparation: usually a high school diploma or GED, though some jobs do not need one
Also called
- Demonstrator
- In Store Demonstrator
- Merchandiser
- Product Demonstrator
- Brand Ambassador
- Demo Specialist (Demonstration Specialist)
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