All careers

Agents and Business Managers of Artists, Performers, and Athletes

  • Bright Outlook
  • Rapid Growth

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

What you’d do

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.

Skills that matter

  • Active Listening
  • Negotiation
  • Persuasion
  • Reading Comprehension
  • Speaking
  • Social Perceptiveness

How to get there

Considerable preparation: most need a four-year bachelor's degree

Also called

  • Agent
  • Booking Agent
  • Talent Agent
  • Theatrical Agent
  • Athlete Marketing Agent
  • Booker

Related careers

See all careers

  • Talent Directors

    Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.

    Considerable preparation: most need a four-year bachelor's degree

  • Advertising Sales Agents

    Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

    Medium preparation: usually vocational school, related on-the-job experience, or an associate's degree

  • Public Relations Specialists

    Promote or create an intended public image for individuals, groups, or organizations.

    Considerable preparation: most need a four-year bachelor's degree

  • Advertising and Promotions Managers

    Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or…

    Considerable preparation: most need a four-year bachelor's degree

  • Writers and Authors

    Originate and prepare written material, such as scripts, stories, advertisements, and other material.

    Considerable preparation: most need a four-year bachelor's degree

  • Marketing Managers

    • Bright Outlook
    • Rapid Growth

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm…

    Considerable preparation: most need a four-year bachelor's degree