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Marketing Managers

  • Bright Outlook
  • Rapid Growth

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

What you’d do

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Initiate market research studies, or analyze their findings.
  • Compile lists describing product or service offerings.

Skills that matter

  • Active Listening
  • Speaking
  • Active Learning
  • Complex Problem Solving
  • Critical Thinking
  • Judgment and Decision Making

How to get there

Considerable preparation: most need a four-year bachelor's degree

Also called

  • BD Director (Business Development Director)
  • Brand Manager
  • Marketing Director
  • Product Manager
  • BD Manager (Business Development Manager)
  • Market Development Executive

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