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Market Research Analysts and Marketing Specialists

  • Bright Outlook
  • Rapid Growth
  • Numerous Job Openings

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

What you’d do

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Measure and assess customer and employee satisfaction.
  • Monitor industry statistics and follow trends in trade literature.

Skills that matter

  • Active Listening
  • Critical Thinking
  • Reading Comprehension
  • Writing
  • Speaking
  • Active Learning

How to get there

Considerable preparation: most need a four-year bachelor's degree

Also called

  • Market Analyst
  • Market Research Analyst
  • Market Research Consultant
  • Market Researcher
  • Business Development Specialist
  • Communications Consultant

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