All careers

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

What you’d do

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

Skills that matter

  • Active Listening
  • Speaking
  • Critical Thinking
  • Judgment and Decision Making
  • Social Perceptiveness
  • Complex Problem Solving

How to get there

Considerable preparation: most need a four-year bachelor's degree

Also called

  • Ad Manager (Advertising Manager)
  • Ad Sales Manager (Advertising Sales Manager)
  • Promotions Director
  • Promotions Manager
  • Account Executive
  • Ad Accounts Executive (Advertising Accounts Executive)

Related careers

See all careers

  • Advertising Sales Agents

    Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

    Medium preparation: usually vocational school, related on-the-job experience, or an associate's degree

  • Marketing Managers

    • Bright Outlook
    • Rapid Growth

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm…

    Considerable preparation: most need a four-year bachelor's degree

  • Market Research Analysts and Marketing Specialists

    • Bright Outlook
    • Rapid Growth
    • Numerous Job Openings

    Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or…

    Considerable preparation: most need a four-year bachelor's degree

  • Search Marketing Strategists

    • Bright Outlook
    • Rapid Growth
    • Numerous Job Openings

    Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or…

    Considerable preparation: most need a four-year bachelor's degree

  • Public Relations Specialists

    Promote or create an intended public image for individuals, groups, or organizations.

    Considerable preparation: most need a four-year bachelor's degree

  • Public Relations Managers

    • Bright Outlook
    • Rapid Growth

    Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their…

    Considerable preparation: most need a four-year bachelor's degree