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Public Relations Managers

  • Bright Outlook
  • Rapid Growth

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

What you’d do

  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Assign, supervise, and review the activities of public relations staff.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Develop, implement, or maintain crisis communication plans.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Manage communications budgets.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Skills that matter

  • Speaking
  • Active Listening
  • Reading Comprehension
  • Social Perceptiveness
  • Writing
  • Complex Problem Solving

How to get there

Considerable preparation: most need a four-year bachelor's degree

Also called

  • Communications Director
  • Communications Manager
  • PR Director (Public Relations Director)
  • Public Affairs Director
  • Community Relations Director

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