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Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

What you’d do

  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Provide clients with estimates of the costs of advertising products or services.
  • Maintain assigned account bases while developing new accounts.
  • Recommend appropriate sizes and formats for advertising, depending on medium used.
  • Locate and contact potential clients to offer advertising services.
  • Draw up contracts for advertising work, and collect payments due.

Skills that matter

  • Persuasion
  • Speaking
  • Active Listening
  • Negotiation
  • Social Perceptiveness
  • Reading Comprehension

How to get there

Medium preparation: usually vocational school, related on-the-job experience, or an associate's degree

Also called

  • Advertising Account Executive
  • Advertising Representative
  • Advertising Sales Representative (Ad Sales Representative)
  • Media Consultant
  • Advertising Account Representative
  • Advertising Consultant
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