Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
What you’d do
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Provide clients with estimates of the costs of advertising products or services.
- Maintain assigned account bases while developing new accounts.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Locate and contact potential clients to offer advertising services.
- Draw up contracts for advertising work, and collect payments due.
Skills that matter
- Persuasion
- Speaking
- Active Listening
- Negotiation
- Social Perceptiveness
- Reading Comprehension
How to get there
Medium preparation: usually vocational school, related on-the-job experience, or an associate's degree
Also called
- Advertising Account Executive
- Advertising Representative
- Advertising Sales Representative (Ad Sales Representative)
- Media Consultant
- Advertising Account Representative
- Advertising Consultant
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