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Search Marketing Strategists

  • Bright Outlook
  • Rapid Growth
  • Numerous Job Openings

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

What you’d do

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Participate in the development or implementation of online marketing strategy.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Skills that matter

  • Complex Problem Solving
  • Reading Comprehension
  • Active Learning
  • Active Listening
  • Critical Thinking
  • Judgment and Decision Making

How to get there

Considerable preparation: most need a four-year bachelor's degree

Also called

  • Digital Media Planner
  • Online Marketing Consultant
  • Paid Search Strategist
  • SEO Strategist (Search Engine Optimization Strategist)
  • Digital Marketing Strategist
  • Internet Marketing Specialist

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